There are certain buzzwords used in business that can help to increase public interest. It’s recommended that you use this strategy as you create job postings to help attract higher quality applicants.
First, know the types of people who you want working for your company. Then, make a list of buzzwords that will attract them to apply to your company. Take a look at these trending buzzwords to help you get started.
Innovation
Some applicants prefer to work with companies that are growing or expanding into new areas. They want room to advance their position and don’t want to feel like they’re trapped in one place. For example, in Womply’s Glassdoor reviews, employees were most excited by the company’s growth: “The company is growing super fast, creating a ton of opportunity for everybody.”
Employees are looking for growth and opportunity. So use words like “innovation” and “expansion” to suggest that your company is prospering and providing opportunities. Write in the present tense with words that indicate the future like “planning” and “predict.”
Sustainability
Many people want long-term security from their employers in the form of benefits. They expect the company to pay for their health insurance, daycare, 401k plan, and other needs. You may even be surprised by how much benefits will sway an applicant’s decision-making process.
Many prospective employees will not apply to your company if they don’t find words like “benefits package” or “sustainability” in the job posting. So briefly mention that you provide workplace benefits in one or two detailed sentences.
Unity
Corporate work environments are often treated as competitive spaces, but most employees crave collaboration and unity in the workplace. For example, according to employee reviews on Glassdoor, “Asana is a workplace, community, and family. There is a lot of trust around the work we do, and the way we interact with each other versus backstabbing, politics, and intentional miscommunication. My team really feels like a team.”
If you want to promote a work environment that encourages communication, then use words like “unity,” “team player,” and “teamwork” to attract applicants who are looking for social acceptance and unity. Provide your company’s mission statement and goals at the very top of the listing. Include the values that you expect from each employee by using words like “willing,” “loyalty,” and “participate” to suggest teamwork.
Millennials
Words like “millennials” and “Generation Y” are being used more often to attract the youngest generation of workers. Use similar words to attract new college graduates and young innovators in their 20s and early 30s. When you focus on young employees, you also focus on the future of the company.
New Normal
Words like “new normal” and “leverage” also suggest that the company is innovative. Some companies use these terms to promote new innovations in technology. Others want to promote globalization or diversity within the workplace. If you’re targeting younger generations and outside-the-box thinking, then promoting a diverse work environment will attract applicants.
When you sit down to create your list of buzzwords, be sure that your company actually abides by these values. Read through employee reviews for a reliable perspective on your company’s culture and values. Use this information to form an accurate description of what it’s like to work for your company.
As you create job listings, include action words that catch the attention of all applicants. Use buzzwords to target applicants who are more aligned with your company’s culture. Take the opportunity to improve the quality of your workforce by improving the quality of your job listings.
Prospective employees are attracted to businesses that make an impact. To learn more about how Refined Impact can boost your company’s appeal, reach out to our creative team.
