Small businesses don’t necessarily have to follow the rules of big corporations in how they run their day-to-day operations, but it is a good idea to give them a professional appearance so that more customers take them seriously. This is not a matter of just having employees wear formal business attire, though at times that can help. It’s also about where your place of business is and what your business name is. If you want to do more to give your small business a professional appearance, here are a few tips you can follow.

Register Your Business

Registering your business not only is a good way to give it a professional name, you can also take advantage of certain tax benefits. If the name is completely original, you can also file for trademark rights. There is no one- or two-step process to registering your business, but the Small Business Administration has a guide that can get you started on it. You’ll need to check with your state laws on different LLC or S-corporation registrations.

Relevant: Widerman Malek

Use Shared or Virtual Office Solutions

You might wonder what you can do to give your business a professional meeting space if you can’t afford regular office space leasing. If your business is in a more urban setting, shared office spaces are a form of on-demand office space that might work for you. These office spaces are usually much lower in initial fees, and in some cases are just month-to-month with their lease terms right from the beginning. If a shared office or coworking space is not available or not ideal for you, a virtual office can be even better because it can give a home-based business an address away from home. This may include mail handling. In some cases, you may even get a conference room to use for physical meetings. Basically, there are always alternatives to buying a business property or signing up for a long-term office rental.

Relevant: Davinci Virtual Office Solutions

Have a Professional Website

Another way to make sure your business looks professional is to have a website that’s professionally designed. There are web-hosting solutions out there today that can provide templates and design ideas. Some even let you register an official dot-com or dot-org domain. No business big or small should be without a website. Your website should also be well designed and compatible with tablets and smartphones in this day and age.  If you don’t know where to start, contact us for some help!

Relevant: Secret Entourage


If you’ve not yet taken these steps to add a professional appearance to your business, get started today! Taking the steps to make your appearance professional can lead to growth, and give your employees even more motivation to perform well. If you’re unsure how to give your business a professional appearance, we can help!

Let us show you how to make a great impression on your customers… contact Refined Impact today!