When it comes to the modern business world, recruiting is more competitive than ever. You need to use the right strategies and techniques to source and qualify the right talent for your company. If you don’t, your competitors will snatch them out from under you. Using digital advertising, you can reach and discover the best talent for your team!
Here are a few ways digital advertising can make an impact in your recruiting campaign:
Attention
The first thing you have to do if you want to recruit is to get attention. If your potential hires don’t know you are hiring (or worse: don’t know you exist) then you’ll never get them to join your team. Digital advertising is a great way to get attention of potential employees while they’re scrolling through social media, browsing the web, and checking email. Using effective digital advertising campaigns can help you accomplish your first objective: get eyeballs on your job listings. For example, companies can use social media ads targeted specifically at college students who are more likely to fill temporary, entry-level sales positions. Grabbing the attention of the right group of potential employees leads to a larger pool of applicants for you to chose from!
Relevance
Whether you are looking to hire sales associates, marketing managers, or anyone in between, you need to reach them on the platforms and mediums that are relevant to them. Millenials don’t watch television or read newspapers as much as they used to. If that’s your recruiting demographic, your advertising dollars are better spent online. The more you can meet them where they are, the more they will resonate with your brand and be likely to start working for you.
Time
Traditional advertising takes time to launch. You have develop a campaign and then wait for collateral to be produced. For physical campaigns like direct mail, this could mean the time it takes to print and ship. Then, you still have to wait for the applications to come in.
Online ads streamline this process so you can reach more people without waiting for physical material to be produced. According to Chron, “thanks to digital media, companies can get their information out to the public faster than ever.” Spreading the word about your job opening can be as simple as taking a photo or video with your cell phone and posting it on Facebook!
Cost
Digital ads cost less than their counterparts in print. The reason is simple: a PPC bidding system. By only paying for clicks on your ad, you don’t waste your hard-earned dollars reaching people who wouldn’t be a good fit for your team. The reach that the promotion or advertisement can have is infinite, but you only need to pay when someone is interested in your ad or when showing it to the right audience. Making use of the correct digital advertising methods is vital in keeping costs in check. Learn more about PPC and other digital advertising terminology here: Search Engine Marketing Terms: Learn the Lingo
If you have anything to do with recruiting, you need to leverage the power of the digital age to find qualified candidates. The internet provides an effective method of reaching a large pool of potential new hires for your company. Don’t hesitate to use online ads, blogs, and videos every chance you get!
Ready to fill a position at your company?
Contact us today to learn how we can help with a digital advertising campaign to find qualified candidates for your team!
