Taking Full Advantage of Social Media through a Facebook Business Page
If you’re operating a business in the twenty-first century and not properly utilizing social media, you’re probably living under a rock. For many people, social media is almost synonymous with the internet. The internet lives on every person’s mobile device and is in almost every person’s pocket or bag at any given second. As Gary Vaynerchuk, “social media extraordinaire” told the Guardian, “The mobile device is the most important platform in the world: the phone is becoming the television and television is becoming the radio.” Those who do not keep up with the changing world are doomed to fall short tomorrow.
As far as which social media platform to use is concerned, the answer is clear. Use all of them. Now, if you could only use one, or preferably, could prioritize one, the answer is still evident. Facebook. According to Statista.com, Facebook had 2.2 billion monthly users in the fourth quarter of 2017. This statistic is not meant to discourage you from utilizing other social media networks, but it’s important to acknowledge the gold standard when it so clearly exists.
How Does a Facebook Business Page Help My Client Relations?
This question is easy to answer. There’s never been a better platform to keep in communication with your clientele, nor a better one for controlling your message. Facebook allows you not only to post to all your clientele. It also allows your users to communicate with you.
Most people aren’t willing to take the time to look up a business’s number to tell them what they disagree or agree with. That created a natural divide between customer’s perceived opinions and reality. Nowadays, you have no real excuse for not knowing about concerns by your customers.
Does a Facebook Business Page Help My Marketing?
Facebook is possibly the most influential marketing campaign platform ever established, especially since their recent acquisition of Instagram. Facebook essentially gives the business owner the ability to utilize their company rolodex, with 2.2 billion people in it.
Facebook allows a business to market more directly to their audience. Before, a company would be forced to spend a lot of money on regularly recurring advertisements with no way of ensuring those that see the ad are their target demographic. Facebook changes all of that, allowing the marketer to hyper define and restrict their targeted audience. You should never waste another dollar marketing to someone who has no interest in what you’re selling.
How Does Facebook’s Acquisition of Instagram Benefit Me?
To put it mildly, the acquisition lets a business run two ad campaigns simultaneously, on both platforms, with the same account. Use of multiple platforms for the same message could be the time-saving method your advertising department has always needed.
Be a Part of the Community!
One of the best things that you can do, as a business owner, is understand the power of being a part of the community. Just like its good sense for a local business to sponsor a Little League team, you should be a part of the cyber-community. Have a presence. Don’t only post and advertise on your Facebook Business Page, but instead take part in what’s happening on the platform altogether.
Join groups related to your industry. For example, if you make motorcycles, join a group discussing motorcycles. Don’t pitch, just talk. Be a part of the community, and they’ll naturally want to flock your way.
Only Produce Value
The most important advice is that you don’t saturate your posts. Post regularly, but only post what provides value. Make it funny, make it educational, make it anything. Make sure that the person has gained something from your content.
If you’re too busy running your business to handle your social media accounts too, give us a call. We provide full social media management solutions for organizations of all industries and sizes.
